How Flowin enabled idloom to enhance its platform capabilities and encourage e-invoicing adoption
TLDR: Keeping more than 2,500 high-profile customers across over 40 countries happy when it comes to e-invoicing is no small challenge. With e-invoicing mandates kicking in around Europe, events platform idloom decided to beat the rush for compliance and engaged Flowin to integrate e-invoicing functionality. Flowin’s expertise and assistance brought ease to a highly complex situation, and resulted in seamless e-invoicing integration which has enhanced idloom’s comprehensive offering to the benefit of its diverse customer base. Product manager Samy Aziz described the experience of working with Flowin, what the partnership achieved for idloom and its customers, and shared tips for addressing customer hesitance to adopting e-invoicing.
idloom is a leading event management platform dedicated to streamlining and optimising every stage of event planning. From initial registration and customisable ticketing to sponsor branding and post-event analytics, idloom has aided successful execution of more than 40,000 events across more than 40 countries. Its unmatched ability to simplify work, enhance events, and ultimately help event planners succeed has been recognised by leading platforms including Gartner, Capterra and Software Advice.
Managing events also means handling a lot of financial transactions. And idloom facilitates this through features like automated invoicing, VAT management, secure payment options and payment reminders, in a way that simplifies even complex financial logistics.
In the light of Europe’s shift to mandatory e-invoicing, idloom decided to get ahead of the game by adding a fully integrated e-invoicing solution.
Managing financial complexity
Event planning goes hand-in-hand with financial complexity. Handling invoices, VAT compliance, payment reminders, and ensuring smooth financial workflows across different regions is no small task. And because events often involve multiple stakeholders, currencies and tax regulations, financial management is an even bigger challenge.
For idloom, this means satisfying:
- Corporations & Enterprises – Managing large-scale conferences, internal trainings, and global events.
- Associations & Nonprofits – Organising industry summits, fundraisers, and membership events.
- Educational Institutions – Handling academic conferences, workshops, and training sessions.
- Government & Public Sector – Ensuring compliance and efficiency in official events and meetings.
- Event Agencies & Organisers – Delivering high-end experiences for their clients with ease.
As part of its end-to-end mission, idloom had already incorporated a powerful invoicing module with automated invoicing, secure payment processing, advanced VAT handling and payment reminders—all seamlessly integrated. The next step, in response to evolving regulations, was to introduce e-invoicing capabilities compliant with European standards.
Adding compliant e-invoicing capability, the Flowin way
idloom had already succeeded in providing simple solutions for complex financial situations. But the addition of e-invoicing introduced a new challenge in terms of compliance, due to different regulations and adoption timelines in different countries. A robust, scalable solution that could navigate all these variances was an absolute necessity.
Flowin proved to be a perfect partner for providing it, complete with all the guidance idloom needed to build an integration that, in addition to being fully compliant, remains user-friendly and ready for future regulatory changes. idloom found Flowin’s expertise with Peppol and European e-invoicing regulations, coupled with willingness to help them navigate this new set of complexities, particularly valuable.
Product manager Samy Aziz described the experience of working with Flowin and what the partnership achieved for idloom and its customers.
“Our main challenge was adapting to different country-specific e-invoicing rules while ensuring a seamless experience for all users. From the start, our collaboration with Flowin was smooth and highly efficient. They didn’t just provide an integration; they educated us on best practices, compliance requirements and technical details. Their expertise helped shape our approach, ensuring our solution was both powerful and easy to use.
“We chose Flowin because we wanted a single, trusted partner who could centralise e-invoicing compliance across multiple countries. Flowin allowed us to streamline everything into one reliable system, instead of managing different solutions for each region. Their exceptional support meant we had a surprisingly small learning curve thanks to a smooth and straightforward process. Flowin provided clear documentation, hands-on assistance and proactive advice which enabled our team to implement the solution with minimal friction.
“Thanks to Flowin, our customers can now manage invoicing seamlessly, no matter where they operate, allowing them to focus on what truly matters—running successful events.
“One of our biggest takeaways is that the right partner makes all the difference.”
Overcoming user objections
The introduction of e-invoicing is an unavoidable change that many businesses don’t fully understand. Samy confirmed that some of idloom’s event organiser customers were initially hesitant about the transition, and he shared how idloom addressed their concerns:
Digitalisation is too expensive, cumbersome, or complex.
– “Many event planners worry that switching to e-invoicing requires additional effort or costs. However, with idloom, the process is fully automated. Invoices are generated instantly based on ticket sales, sponsorship deals, or exhibitor fees—eliminating manual input, reducing errors, and saving both time and money.”
Our old invoicing habits work just fine—why change?
– “While traditional PDF invoices may have been sufficient in the past, new regulations are making e-invoicing mandatory across Europe. More importantly, it speeds up payment processing, enhances accuracy, and ensures compliance—essential for large-scale conferences, multi-day workshops, and corporate events that involve multiple stakeholders.”
We don’t trust cloud-based invoicing—it’s insecure.
– “Security is a major concern for event organisers dealing with sensitive financial transactions. idloom’s partnership with Flowin ensures that all invoicing data is securely encrypted, stored in compliance with industry standards, and transmitted via the Peppol network—used by governments and corporations for maximum security.”
We’re too small to invest in digital invoicing.
– “Many smaller event organisers assume e-invoicing is only for large-scale enterprises. However, European regulations are pushing for universal adoption. With idloom’s built-in e-invoicing solution, even small event teams can automate their financial processes, ensuring compliance while freeing up resources to focus on delivering successful events.”
The Outcome
Following the roll-out of idloom’s e-invoicing capability, Samy reported positive feedback from customers who are now enjoying an even better experience using the idloom platform.
“Event organisers who adopted e-invoicing with idloom have found it to be a game-changer. Instead of manually handling invoices for ticket sales, exhibitors and partners, everything is now automated—reducing errors and improving cash flow.”
He also confirmed ease of customer adoption, assisted by Flowin’s expertise and support.
“Adoption has been seamless, especially among organisations managing multi-track conferences and high-volume registrations. With Flowin’s expertise, we ensured a frictionless transition that meets various national compliance requirements without burdening event teams.
“We actively guide our customers through the transition by providing easy-to-follow documentation, webinars, and personalised support. By making e-invoicing a fully integrated feature within idloom, we eliminate complexity, ensuring that event organisers can focus on what matters most—creating impactful events.”